Taran Adarsh | Jul 31, 2012
With EK THA TIGER releasing in India on Wednesday, 15 August, there is tremendous speculation about its release in the international markets. Will EK THA TIGER have a day and date release outside India? Or will it open a day or two later, depending on the market? For those unacquainted, most Hindi films release on Thursdays in key markets such as Australia, New Zealand and U.A.E. and on Fridays in U.K. and U.S.A. Very rarely do Hindi films open on Wednesdays outside India, unless it happens to be Christmas or the Independence Day weekend in the U.S.
However, Yash Raj has decided to release the film globally on Wednesday. In fact, they had instructed their international partner-distributors about a Wednesday release, much in advance. Confirms Avtar Panesar, Vice President, International Operations, Yash Raj, “We are looking at a simultaneous release in all major markets [on Wednesday], while markets like Turkey and Japan would be explored in the second phase.”
Although it’s a bit too early to talk about the screen count internationally [it gets decided in the week of release], what can be revealed is that as many as 400 + prints of EK THA TIGER will be in circulation in the first phase of distribution [the screen count will be much, much higher]. In fact, EK THA TIGER will have one of the widest releases in the international arena.