★ BOI Q&A: Can Jab Tak Hai Jaan Beat The Records Of Ek Tha Tiger?

30th October 2012

Q. Can Jab Tak Hai Jaan beat the records of Ek Tha Tiger?

A. Opening day and opening weekend it won’t due to the genre, length and competition but lifetime possibility is always there depending on content.

——————————————————————————

Q. Khiladi 420 is being pitched as the biggest brand in films, is this true as its Salman Khan or Dhoom which are the biggest brands?

A. Films are always marketed this way, this is or that film is always a first and biggest so Khiladi 420 is doing many others have done before. This brand thing is also mainly pitched by the media. Salman Khan is the Salman Khan with the action genre, you won’t get the same initial results with another genre. Dhoom is dependent on who the main actor is, last time was Hrithik and now Aamir but tomorrow if its not someone as popular as these guys then its not the same brand.

Rest at BOI