Mumbai, May 10 (IBNS): Colgate-Palmolive (India) Limited, the market leader in oral care, recently gave 150 lucky winners of the Colgate Active Salt Dabangg 2 Taste Challenge contest, an opportunity to meet their favourite Bollywood superstar Salman Khan.
The event was held over a special screening of Dabangg 2 and it gave the winners from across India a chance to interact with Salman up close.
It was a fun filled evening for the winners, as Salman with his infamous witty style, engaged with them and won many a cheer from his loyal fans.
The Colgate Active Salt Dabangg 2 Taste Challenge contest ran from October-December 2012 and was advertised on national television.
To participate in the contest, consumers were required to call a toll free number and describe the unique taste of the Colgate Active Salt toothpaste.
Based on the responses received, 150 deserving winners were selected and were invited to a private screening of the blockbuster movie along with the Dabangg star himself.
Speaking on the occasion, Ajit Babu, Vice President-Marketing, Colgate-Palmolive India Ltd., said: “The Colgate Active Salt Dabangg 2 Taste Challenge contest originated from the insight that Bollywood is one of the key influences in the lives of today’s youth.”
“Having received a very encouraging response from our first contest with Sonakshi Sinha, and as a step towards rewarding our loyal consumers, we decided to enter a co-branding association with the most anticipated movie of the year – Dabangg 2.
“Through this contest we aimed to offer consumers an opportunity to live their dream of meeting their favourite stars and of spending quality time with them,” said Babu.
India Blooms
Wednesday 8th May 2013
Salman Khan at the moment is on the best run that a leading male actor has ever seen. His last five films have a combined total close to the 1200 crore gross mark worldwide.
It is the first time that an actor has given five blockbusters in a row although it must also be said that it is easier today to give bigger hits as business is all about initial week so star power takes a film a long way where as 20 years ago films had to run for twenty five weeks to be blockbusters and 40 years ago it was a fifty week run that made a film a blockbuster.
The worldwide GROSS figures of Salman Khan’s last five films are as follows.
Dabanng 2 - 250 crore
Ek Tha Tiger - 310 crore
Bodygaurd- 230 crore
Ready - 184 crore
Dabangg - 215 crore
TOTAL -1189 crore
BOI
MashaAllah !! May Blessings of Allah always be on Salman Bro and he always keep rocking and stay Healthy, Happy and Successful (Amen) <33!!!
May 8, 2013
Arbaaz Khan will appear before the National Commission For Women today.
A letter dated April 30 was sent to him after he didn’t respond to a complaint against him for the song Fevicol Se in Dabangg 2, immediately after the release of the film in February.
This complaint was made by an Etawah-based advocate, who said that the phrase ‘laundiya patayenge missed call se’ shows women in a bad light.
According to NCW member Nirmala Samant Prabhawalkar, “Arbaaz’s lawyers had appeared before the commission in February and sought time to file a reply to the complaint, but till date, we haven’t heard from them. We have sent a notice to him to appear in person to explain his stand on this issue.”
TOI
★ Bollywood’s 100 crore club !
“Interestingly, of the top 10 films that have been the fastest to reach the mark, Salman Khan rules the roost with 5 of his film on the top, the longest being Ready taking 14 days to reach Rs. 100 crore.”
Apr 28, 2013
Producer Ekta Kapoor believes that Dabangg 2 item number Fevicol se was criticised unnecessarily because the film had a very progressive approach towards women.
“I appreciate Salman and Arbaaz for their progressive thinking and incorporating the same in the film. Arbaaz very well utilised Salman’s stardom to highlight the responsibilities a man towards his wife and society. There were four scenes in the film that really took me by surprise,” Ekta said.
Rest at Daily Bhaskar
