Meena Iyer & PARAG MANIAR, TNN | Dec 2, 2012
Most territories already sold, while some key territories have been kept with Salman’s family.
Salman Khan’s Dabangg 2 is valued at 180 cr. Bollywood trade pundits are still reeling under the prices this film is being marked at, per territory. Eros International hold the overseas and home video rights, while a general entertainment channel has paid a whopping 45 cr for the satellite rights.
The lion’s share of the territories — Mumbai, Delhi-UP, East Punjab, CP-CI and Rajasthan — are with Salim Khan and he has several sub-distributors queuing up. Trade consultant Amod Mehra says, “This is the highest valuation for a Bollywood film till date. Obviously, it is the Salman Khan factor, the success of the earlier Dabangg, the rise in satellite prices and the increased number of cinema halls playing Hindi films across the globe, that gives the sequel an edge.”
Also Salman’s last release Ek Tha Tiger did business of approximately 187 cr. So, obviously, this valuation seems to make business sense.
Trade sources also point out that deals that were sealed six to eight months ago, were comparatively under-valued because there was a satellite slump earlier. So if you check out the prices at which Shah Rukh Khan’s Chennai Express and Hrithik Roshan’s Krrish 3 were sold around that time, you will see that their figures are lower when compared to that of Salman’s Dabangg 2.
Territories and ancillary revenues, Price
Delhi-UP, Mumbai, East Punjab, CP-CI, Rajasthan with Salim Khan 80 cr
South (Nizam, Mysore, Tamil Nadu, Kerala ) 10 cr
Eastern India (Bengal, Bihar, Assam, Orissa) 10 cr Satellite 45 cr
Overseas & home video 25 cr
Audio 10 cr
Other big deals in the recent past
RA One 137 cr
Krrish-3 125 cr
Chennai Express 105 cr
Talaash 90 cr
Don 2 90 cr *
All acquisition figures are approximate * The figures don’t include the Print and Advertising costs
Taran Adarsh | Jul 17, 2012
Anything and everything to do with Salman Khan makes news. But this one has created ripples not just within the film fraternity, but also in the TV industry as also amongst the aam junta. A section of the media has reported that Yash Raj had sold the Satellite rights of EK THA TIGER to Sony for, hold your breath, a whopping Rs 75 crores. Yes, you read it right — Rs 75 crores. If true, the price could change the dynamics of films starring A-list stars in times to come, with film-makers recovering their entire investment from the sale of Satellite Rights alone.
But the news is far from true! Let’s get it straight from Sneha Rajani, the Sr Executive Vice President & Business Head, Sony Entertainment Television, “Let me set the record straight. Sony had clinched the deal for the Satellite Rights of EK THA TIGER almost 15/16 months ago, not last week or in the recent past. In fact, we clinched the deal even before they [Yash Raj] commenced filming EK THA TIGER. Besides, do you think we would’ve paid this ridiculous price 15/16 months ago? We wouldn’t settle for it even today,” Sneha clarifies.
Not wanting to comment on the actual price Sony has paid for the Satellite Rights of EK THA TIGER, Sneha adds, “The figure [75 cr] is miles away from the actual price paid by Sony. In fact, I wish to add that Yash Raj is an extremely responsible and professional setup and Yash-ji sees to it that not just his company, but even those who associate with Yash Raj benefit from the collaboration.”
With Salman Khan becoming the invincible force at the BO thanks to back-to-back blockbusters, has Yash Raj revised the price of the Satellite Rights of EK THA TIGER? “Not at all! They are too professional. They would never ever indulge in something like this,” Sneha replies instantly. Seems like Yash Raj believes in the now-legendary dialogue delivered by Salman in one of his earlier hits: ‘Ek baar jo maine commitment kardi, uske baad to main khudki bhi nahin sunta.’
★ STAR Gold acquires four new movies for an estimated Rs 120 crore; The market estimates for the Salman Khan-starrer, Dabangg 2, is considerably higher at about Rs 50 crore…!
Raushni Bhagia | April 04, 2012
The movies to be premiered on the channel include Dabangg 2, Housefull 2, Ghayal 2 and Kaal Returns, among others. The cost of each movie ranges between Rs 15 crore and Rs 35 crore.
STAR Gold is betting big on movie premiers. The movie channel has acquired the telecast rights for four upcoming films.The latest movie acquisitions include Dabangg 2, Housefull 2, Ghayal 2 and Kaal Returns. Earlier, the channel purchased eight other movies from Shree Ashtavinayak Productions, which are still under production, along with Kahaani, Bol Bachchan and Golmaal 4.
Though the channel refused to speak about the expenses on this development, the cost of the movies are estimated to be in the range of Rs 10-35 crore. The market estimates for the Salman Khan-starrer, Dabangg 2, is considerably higher at about Rs 50 crore. The network has reportedly spent a total of about Rs 300 crore for these acquisitions.
The satellite rights have been acquired for seven to 11 years for multiple telecasts. STAR Gold boasts of a big cluster of overseas and Indian channels and hence expects better ratings for these movies.
Hemal Jhaveri, general manager, STAR Gold, says, “The prices of satellite rights for the movies have increased recently. Many of the movies bought by the channel were acquired about a year and a half ago. Even the acquisition of Kahaani was a pre-Dirty Picture phenomenon and we could get it at a lower rate than what it must have been after the success of the movie. Though it is a risk-taking business but low spending always helps. Ultimately, the channel, viewer and advertiser trio has to be satisfied and that is the ultimate aim of the acquisitions. Apart from the big hits of 2011, the Shah Rukh Khan-starrer Don scored good ratings for us.”
In 2011, the channel screened some of the most successful movies such as Bodyguard, Singham, Ra.One, Zindagi Na Milegi Dobara and Rockstar, among others. All these movies generated TVRs in the range of 5-10.
While Bodyguard broke all records of television premiers by clocking 10.08 TVRs, Singham and Ra.One registered 8.79 TVRs and 6.7 TVRs, respectively.
Speaking about the marketing plan of the premieres, Jhaveri adds, “Last year, we didn’t opt for a lot of marketing for the movies. This time, we plan aggressive marketing for these premieres. Marketing this is like repositioning the movie for the TV audience.”
For the records, many channels have taken to movie acquisitions for aggressive revenue generation. While Zee recently invested about Rs 200 crore in acquiring several movies, MSM’s Sony, too, announced similar acquisitions.
Among the new lot of movies, Kahaani will be the first one to be premiered on STAR Gold.
The same trade source also reveals how a film corporation reportedly asked for ` 85 cr for the combined satellite rights of Rowdy Rathore, Ek Main aur Ekk Tu, Paan Singh Tomar and Tere Naal Love Ho Gaya.
However, the television channel who purchased the rights brow-beat them and ultimately the film corporation had to allegedly sell the rights of the four films combo for just ` 56 cr!
This sale reveals two things. One of course that Salman alone (almost) equals four heroes Akshay Kumar, Imran Khan, Irrfan Khan and Riteish Deshmukh.
Second all the hype and hoopla surrounding satellite prices is in many cases exaggerated. ` 56 cr for four films is a modest price not a very big one,” continues our source. “Satellite prices are only fantastic when the franchise (in this case Dabangg) or if the lead actor Aamir, Salman or Shah Rukh) is super established. Hrithik Roshan (Krrish-3 and Agneepath) and Ranbir Kapoor (Rajneeti, Rockstar) are also considered top league and do manage enviable prices. And Ajay Devgn is also being closely watched after Once Upon a Time in Mumbaai and Singham; but the rest of the heroes’ films are still getting modest prices for satellite.”
Another clause which most filmmakers conveniently leave out when bragging to the media about their satellite sale, is that the channel buying the rights invariably has a clause that says that the airing right prices may be brought down if the film doesn’t fare well at the box office.
Salman Bro ROX in everywy….Bless Him<3!!!
March 6 2012
Everyone is known to tom-tom their achievements about town.
Karan Johar was ecstatic when Agneepath’s satellite rights were sold for a whopping Rs. 37 crores (approx.) and Shah Rukh and Farhan were on top of the world when Don 2’s satellite rights were sold for an impressive Rs. 32 crores (approx.) !
News has it that the sequel of Dabangg has managed to beat both these movies, and that producer Arbaaz Khan is being offered about Rs. 45 crores for the satellite rights. Arbaaz, it is heard, had received some tempting offers previously as well, but the man was not ready to sell anything just yet. He preferred to hold on for some time, and the fruits seem to have paid of.
Arbaaz Khan wasn’t reachable to confirm or deny the news, but sources inform us that the filmmaker isn’t ready to sell yet! Well, the Khans are surely making hay while the sun is shining, as Sallu prepares to don his Dabangg garb all over again, this time with a slight difference.
March 05, 2012
There is no denying that Arbaaz Khan’s maiden directorial venture Dabangg 2 is among the most awaited films of this year. Even though shooting of the Salman Khan-Sonakshi Sinha starrer is yet to commence, there is already a lot of talk of how Dabangg 2 is piping hot in the trade circles.
The buzz is that Star TV has already acquired the satellite rights of Dabangg 2 for an astronomical sum in the range of Rs. 40-45 crores.
Producer-director Arbaaz Khan was unavailable for comment.
★ Salman Khan sets a Rs 50cr record by selling satellite rights for Dabangg sequel to Star Network for 11 years…!
MUMBAI: If you have been wondering whatever happened to Chulbul Pandey, news is that the Dabangg star - Salman Khan - will be back this Christmas in a sequel of the 2010 hit. And even before Khan begins shooting for Dabangg2 next week in Mumbai, the satellite rights for the movie have been snapped up by Star Network for a record Rs 48-50 crore for 11 years, according to a trade source closely associated with the deal. Also sold are the music rights, which have been acquired by T-Series for over Rs 10 crore, said the same source.
Though Hemal Jhaveri, senior vice-president at Star Gold confirmed the deal, he refused to share the details of the deal or the price. Jhaveri is responsible for acquiring the satellite rights for Star’s Hindi network, which includes Star Plus, Star Gold and Life OK.
Just like his box office record, Khan’s satellite ratings have been trailblazing. Bodyguard, another of Khan’s blockbusters, registered a record television rating points (TRP) of 10.3 when it was aired on Star Gold in December 2011. The channel expects nothing less, if not more, says Jhaveri, from Dabangg2.
TRP, given in percentages, is a measure of what percentage of people in a defined time band and a defined profile watched a particular programme, a number which is keenly followed by the advertising industry and ads allocated accordingly to the one garnering the higher numbers.
A film is considered a success on TV if it can manage to garner an average 2.5 TRP through the year, apart from the high number it garners on premieres. For example, the ICC Cricket World Cup final between India and Sri Lanka last year garnered a TRP of 21 (on three channels - Star Sports, Star Cricket and Doordarshan).
Over the past few years, satellite prices have been playing a key role in bank-rolling films with at least a third of the movie’s cost of production coming from selling these rights prior to even beginning production.
It is also a win-win scenario for the channel, which generates both eyeballs and revenues by exclusively broadcasting a successful movie over a number of years. Competition among TV companies wanting to acquire the rights of hit movies has, as a result, led to an increase in the acquisition price of many recent big films.
Hrithik Roshan’s Krissh3 and the Shah Rukh Khan-starrer Don2 was said to have been sold to Sony for Rs 37 crore each, while Aamir Khan’s Talaash and Karan Johar’s Agneepath went for Rs 40 crore.
Channels usually spend an average of Rs 200-300 crore a year to acquire film titles for their library. “Increase in satellite prices for big-ticket films has a direct linkage to maximising gross rating points (GRPs), for the channels,” says Rakesh Jariwala, film segment leader, Ernst & Young.
Movies contribute as high as 30% to a channel’s GRPs. The channels also generate revenue from syndication and overseas subscriptions for the films they buy.
“We have built on the content game and we are confident of the returns as well as its ability to garner TRPs beyond the premiere,” adds Jhaveri.
While Dabangg, produced by Arbaaz Khan Productions, was acquired by Ashtavinayak Cinevision, the sequel has so far not been sold to any corporate house, although almost every film corporate, including Hollywood studios in India, have been very eager to have it on their slate. Prices offered have ranged between Rs 100 crore and Rs 130 crore, though industry sources say in all likelihood the brothers will release the film themselves, after the success of Johar’s Agneepath.
Star Network’s recent track record with Bodyguard, Singham and Ra.One, all notching up record TRPs, has also worked hugely in its favour. And with Star also holding a strong portfolio of Salman Khan’s films - Dabangg, Wanted, Ready, Bodyguard, Tere Naam, Pyar Kiya Toh Darna Kya- for 7-8 years, backing a Khan package may help garner more eyeballs.